Hello from Berlin!
Product Designer | Available for remote work
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Over 13 years of experience in the design field.
5 years working exclusively as a product designer.
👩🏽💻
Generalist - end to end execution
Strong points: Problem solving, accessibility and design system
Work
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Work ⇃⇂
Pivoting Stackin
Stackin
Role Product Designer
Pivoting a product to find it’s true potential
Objective: Reimagine how Stackin can help people improve their relationship with money.
Problem: Stackin didn't want to be another money managing app. It wanted to help people change their financial behaviour through therapy exercises.
Solution: Talk to people to understand where money managing apps fail them. Prototype solutions to test hypothesis. Launch closed beta and keep improving.
Outcome: The app has launched, we helped a lot of people 🎉, but, unfortunately it has come to an end.
#early stage start up | #end-to-end | #remote work | #fintech | #mental health | #leadership | #design system | #ios | #android
Board Directors Performance Evaluation System v.2
Itaú Unibanco Bank - 2019
Role UX/UI Designer
Transforming HR processes in the largest private sector bank in Brazil.
Objective: Redesign the Performance Evaluation Board System.
Problem: The first version of the Performance Evaluation Board System was loved by many. Unfortunately, it’s usability wasn’t great, and the system needed to reflect Itaú’s new evaluation process.
Solution: Find what made the first version loved and what it lacked through field research. Understand the new evaluation process and how the new system could better contribute to it. Use Itaú’s Design System, user-centric design principles, and accessibility guidelines to improve usability.
Outcome: The new version performed great. Thanks to the new solution of controlling 3 presentation screens through one panel, it was much easier to use and received high praise from the highers up 👑
#agile | #kanban | #complex system | #enterprise | #leadership |#accessibility first | #design system | #cross functional team | #sketch | #marvel | #user testing
Renault Brasil Offer Website
Renault Brasil - 2016
Role UI Designer
Making usability better trough a fresh look.
Objective: Make the Renault Offer Website more intuitive and less clustered.
Problem: The website was built on a rigorous platform. It also had many different badges and promotions, which over stimulated the user.
Solution: Reorganise and redesign the badges and promotions. Prioritize the information. Follow Renault Design System and mobile design best practices.
#mobile first | #ui | #agency | #design principles | #enterprise | #heavy traffic website
Energia da Terra Website
Energia da Terra - 2018
Role Lead Designer / UX Designer
Helping a Startup build its brand.
Objective: Create a website for displaying Energia da Terra products.
Solution: Look into the design thinking workshops documentation to understand the business KPI's and the client's needs. Do some branch marketing to understand the market's best practices. Organize the information architecture and draw the wireframes. Make sure the UI designer was following the brand guidelines.
I’ve worked on the branding and packaging of Energia da Terra as well. Have a look!
#design thinking mindset | #design thinking workshops | #branding | #creative strategy | #leadership | #wireframe | #benchmarkSome nice words from coworkers 💛
“Luka is a talented designer and creative. She is very thoughtful and considerate when examining a challenge and is able to explore multiple and yet compatible ways to visualize messages. A pleasure to work with, she is a great team player, but also very capable of focusing and coming up with the work alone if she needs to. I would work with her again any time. ”
“Luka does an excellent job: makes suggestions, thinks outside the box and makes relevant questions about the user and business needs. Thanks to her, we started the project with an idea and left with something much simpler and more functional. ”
“Luka worked on Itaú Unibanco’s main HR project: performance evaluation of the board. Dedicated, she contributed innovative solutions to the product.
Luka has an advisory posture that contributes to all projects in the department.”